SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats.

SWOT Analysis is the most renowned tool for audit and analysis of the overall strategic position of a organization and its environment. Its key purpose is to identify the strategies that will create a organization specific business model that will best align an organization’s resources and capabilities to the requirements of the environment in which the organization operates. In other words, it is the foundation for evaluating the internal potential and limitations and the probable/likely opportunities and threats from the external environment.