Environmental scanning refers to possession and utilization of information about occasions, patterns, trends, and relationships within an organization’s internal and external environment. It helps the management to decide the future path of the organization. Scanning must identify the threats and opportunities existing in the environment. Environmental analysis will help the organizations to understand what is happening both inside and outside of the organization and to increase the probability that the organisational strategies developed will appropriately reflect the organizational environment. Environmental scanning is necessary because there are rapid changes taking place in the environment that has a great impact on the working of the business organization. Analysis of business environment helps to identify strength weakness, opportunities and threats. SWOT analysis is necessary for the survival and growth of every business enterprise.
The center for Excellence in Operation & Management has vast experience in doing environmental scanning of different type of organizations for developing strategic business plan. Our highly professional and experienced consultants are waiting to support your organization.